BVIOC Athletes’ Commission’s to host Athletic Brand Building virtual workshop

The BVIOC Athletes’ Commission’s will host its second live virtual workshop on Tuesday, August 25 at 8:00pm. The presentation, exclusively aimed at helping athletes progress their careers through brand building, will be led by Panam gold medalist, Chantel Malone and Panam silver medalist and Olympian, Priscilla Federick with guest speaker, Sofia Fay of Broadsword Communications and PR consultant to the BVIOC.

The workshop will expound on how to build a personal athletic brand through social media, through sharing the story of the journey and building a platform that can leverage financial opportunities.

“We have all been negatively impacted by this ‘new normal’ – impacted financially, professionally, physically and mentally. The times – although challenging – are calling for us to innovate the way we position our athletes and take advantage of our brand. In this new reality, it’s more crucial than ever to redefine ourselves to create opportunities for visibility and career advancement,” states the BVIOCAC invitation.

The meeting, with a raffle and prizes, will also outline the AC Training and Equipment Grant – an opportunity that all athletes need to be aware of.

Click here to register for the virtual meeting.